Create content and branding strategies that highlight YWCA Hartford Region’s continued dedication of eliminating racism and empowering women as well as elevate awareness about the work the organization is doing in the community. Implement a strategic plan of action that amplifies messaging from stakeholders within the organization. Strengthen the conversation about the importance of donor contribution for YWCA Hartford Region, which helps support the programs that benefit women and girls throughout the greater Hartford, Connecticut area. Produce compelling content for YWCA Hartford region that resonates with the local community and beyond.

Develop content and branding strategies that incentivize donor support for YWCA Hartford Region. Highlight YWCA Hartford Region’s Social Enterprise, Persimmon Petals, whose flower profits are used to help fund the organization’s social programs. Implement a plan of action to secure a highly recognizable speaker for the annual In The Company of Women Luncheon. Drive awareness for the annual In The Company of Women Luncheon by utilizing compelling content. Identify media opportunities for YWCA Hartford Region’s CEO in order to amplify messaging about the organization.

• Produced a Persimmon Petals Sizzle Reel
• Produced Video Snippets that highlight programs and the social impact they make in the community
• Produced Public Service Announcement (PSA) video that encapsulates the mission of YWCA Hartford Region
• Secured In The Company of Women Luncheon keynote speaker Collette V. Smith, NFL’s First Black Female Coach
• 1200 In The Company of Women Luncheon attendees
• Produced In The Company of Women Luncheon Recap Video
• Featured YWCA Hartford Region CEO on Prepare For Takeoff Podcast, available on Amazon Music, Apple Podcasts, Audible, iHeart, Pandora and Spotify