Sustain and grow public engagement around YWCA Hartford Region’s mission to eliminate racism and empower women. Consistently produce impactful content that not only reflects the organization’s core values, but highlights its vital work within the Greater Hartford community. Develop cohesive branding that elevates visibility, amplifies the voices of internal stakeholders and articulates the significance of donor contributions in supporting critical programs for women and girls.

Elevate YWCA Hartford Region’s visibility and deepen community engagement by implementing a multi-faceted content and branding strategy designed to inform, inspire and mobilize. Produce content that reflects the lived experiences and needs of the Greater Hartford community. Reinforce YWCA Hartford Region’s role as both a local anchor and a thought leader in social justice advocacy. Design a targeted Get Out the Vote initiative aimed at raising awareness about the power of civic participation. Spotlight the importance of financial literacy as a foundation for long-term empowerment, especially for women and marginalized groups. Produce dynamic, social-first video content that bring the organization’s mission to life. Launch a content campaign that builds excitement about the 30th Annual In The Company of Women Luncheon.

• Produced a Hispanic Heritage Video that featured Our Piece of the Pie Director of Organizational Development and Capacity, Veronica Maldonado
• Produced a Get Out the Vote Video that featured League of Women’s Voters of Connecticut President, Joanne Moore and YWCA Hartford Region CEO, Adrienne Cochrane
• Produced a Get Out the Vote Video that featured The Campaign School at Yale University Executive Director, Patricia Russo and YWCA Hartford Region CEO, Adrienne Cochrane
• Produced a Get Out the Vote Video that featured Connecticut Secretary of State, Stephanie Thomas
• Produced a Financial Literacy Video that featured community leaders in the world of finance
• Produced a Holiday Video that featured a program participant who shared about the organization’s impact on her life
• Produced themed reels that highlighted the organization’s commitment to Empowering Women, Eliminating Racism, Justice, Freedom and Peace
• Produced a 30th Annual In The Company of Women Luncheon Promo Video that featured Co-Chairs, Duby McDowell and Elease Wright
• Produced a 30th Annual In The Company of Women Luncheon Promo Video that featured the keynote speaker, Co-Anchor of ABC News Nightline, Juju Chang
• Produced a 30th Annual In The Company of Women Luncheon Testimonial Video that featured program participants who shared about the organization’s impact on their lives
• Produced a 30th Annual In The Company of Women Luncheon Recap Video