PREPARE FOR TAKEOFF
CHALLENGE
Create a culturally relevant media platform dedicated to amplifying Black Excellence. Highlight influential voices shaping culture, leadership and innovation. Build a brand safe long form platform that goes beyond traditional podcasting and provides insight into professional careers to increase opportunity and impact in the workplace
STRATEGY
Launch Prepare For Takeoff, a leadership driven media platform and weekly podcast hosted by Terry L. Cyrus. Amplify Black Excellence and share the journeys of professionals, entrepreneurs and innovators shaping the future. Feature authentic conversations with influential leaders whose work impacts culture and communities.
Share leadership insights and entrepreneurial lessons designed to inspire the next generation of leaders, including professionals transitioning in their careers and emerging entrepreneurs. Distribute the show across Amazon Music, Apple Podcasts, Audible, iHeartRadio, Pandora, Spotify and YouTube. Combine executive level
storytelling, high quality production and consistent digital promotion to expand reach and influence.
RESULTS
- Premium broadcast ready podcast
- A growing content library of more than 100 interviews with influential leaders and cultural changemakers
- Featured guests include Steve Pamon, Rushion McDonald, Dr. Roslyn Clark Artis, Amy DuBois Barnett, Ashley McFarlin and other notable leaders in the Black community
- Each episode distributed across all major streaming platforms
- Average downloads per episode: 250
- Monthly reach (audio and video combined): 3,000 – 5,000
- Total monthly listeners (audio and video audience): 2,000 – 4,000
- Social audience: 20,000+ combined followers across Instagram, Facebook, LinkedIn, TikTok and X
- Average social engagement rate: 4% – 8%
- YouTube: 2,500+ subscribers and 500 – 1,000 views per episode
- Total estimated monthly digital reach across podcast, social and video: 50,000 – 90,000 people
