CELEBRITY PAGE
CHALLENGE
Produce diversity content for the nationally syndicated entertainment news show that authentically engages African American viewers. Provide red carpet coverage at top multicultural events throughout the country. Secure a music partner in order to expand content opportunities with top recording artists.
STRATEGY
Provided annual coverage at popular African American events such as the American Black Film Festival, Essence Music Festival and Urbanworld Film Festival. Conducted red carpet interviews at the 2020 NFL Honors and numerous events at Super Bowl LIV in Miami. Spearheaded a partnership with Music Choice in order to generate exclusive content for segments on Celebrity Page. Secured African American correspondents and guests for the show.
RESULTS
- Diversity content that featured Samuel L. Jackson, Tiffany Haddish, Tyrese Gibson, Regina Hall, Michael Rainey, Jr., Will Packer, Jim Brown, among others
- Exclusive segments that featured recording artists such as Bruno Mars, Jennifer Lopez, T.I., Khalid and Lenny Kravitz courtesy of the Music Choice partnership
- Provided diversity content from American Black Film Festival, Essence Music Festival and Urbanworld Film Festival that resulted in Equality Spotlight segments
- Secured all access media passes at Super Bowl LIV and captured exclusive content from the NFL Honors red carpet and numerous VIP events
- Increased brand recognition for the show among African Americans
- Each diversity segment generated 3.8 million impressions
- 46% African American Households
- 0.6 Nielsen African American Household Rating
- Secured Miami Correspondent Lorenzo Thomas to cover local and national multicultural events
- Implemented social media campaigns that heightened African American consumer awareness
