Create a heightened level of African American consumer awareness for the Showtime one-hour comedy special Bill Bellamy: Crazy Sexy Dirty.

Spearheaded the marketing and publicity campaign for Bill Bellamy: Crazy Sexy Dirty. Implemented an extensive digital marketing campaign and executed social media engagement. Generated ~35,000 new Bill Bellamy followers on Facebook and Twitter. Secured radio interviews for Bill Bellamy in top media markets including Los Angeles and Chicago. Obtained media placements on CNN.com, TheGrio.com, Essence.com and NPR.com.

The marketing and publicity campaign resulted in 15 million media impressions.